Long Beach, February 20, 2013 – The 2013 Fred Hall Show–The Ultimate Outdoor Experience, will host the presentation of a $1 million check to Guy Yocom, the winner of the Mustad Hook Co.’s “Hook a Million” contest at the Ultimate Saltwater Experience Theater at 2:00 p.m. on Thursday, March 7th. Pat McDonell, editor of Western Outdoor News, will be the Master of Ceremonies.
This year’s Fred Hall Show is expected to reel in thousands of people with the display of the world-record setting yellowfin tuna. The week-long event, scheduled March 6-10, 2013 at the Long Beach Convention Center, will showcase the 427-pound yellowfin tuna, caught off the coast of Mexico in September 2012 by Yokom.
The tuna, which was caught on a 130-pound fishing line, is also an IGFA All-Tackle World Record, and Yocom will be presented the World Record Certificate in addition to the $1 million dollar check from Mustad.
“Yellowfin tuna is one of the most sought after fish species in the world,” said Steve Tagami, sales manager for Mustad, the world’s largest hook brand. “Everyone at Mustad is excited about the new record and the contest winner.”
Yocom caught the big tuna while fishing aboard his boat, El Suertudo (“The Lucky One”). The boat was captained by Greg DiStefano, who put Yocom on the fish approximately 100 miles off the coast of Cabo San Lucas, Mexico.
Yocom and another angler were chunking to a school of yellowfin, and Yocom just happened to be “the lucky one” who landed the record fish. Fifty minutes later – a relatively short fight for a yellow fin of that size – Yocom had reeled in what would be the world’s next all-tackle yellowfin tuna record.
Yocom’s fish also broke the men’s 130-pound line class record, which previously belonged to Mike Livingston, who broke the record less than two years ago with a 405-pound yellowfin he caught off Magdalena Bay, Mexico.
Tagami said the Fred Hall Show is the perfect venue to present Yocom with the $1 million dollar prize.
“The Fred Hall Show is a cornerstone event,” he said. “Part of our job as an industry is to get people interested and excited about fishing. These shows allow fishing tackle companies to interact with consumers and expose them to the excitement of these special catches.
There are times that we can get so focused on our core group of consumers that we can forget to communicate to the people who we want to attract into our sport. Mustad ran the ‘Hook A Million’ contest to draw attention to the quality of our hooks, and to attract new consumers to fishing. After all, who wouldn’t want to win a million dollars?”
This year’s Fred Hall Show will also display a 445-pound yellowfin tuna, which is the largest yellowfin ever caught on rod and reel but was disqualified as an IGFA World Record. Show attendees will also get an up-close look at the 1,000-pound bluefin tuna caught off the coast of Nova Scotia in November 2012. Photo opportunities with all three catches will be available.
“Avid anglers are going to be very excited,” said Bart Hall, producer of The Fred Hall Show – The Ultimate Outdoor Experience. “This will be the first time many people, including myself, have seen fish this size.”
The Fred Hall Show – The Ultimate Outdoor Experience – is the world’s largest consumer fishing show, the largest boat show in the Western United States, and California’s largest travel show. This year’s show will include nearly 600 exhibitors (almost 10,000 products), over 400 seminars, and some of the most highly engaging, unique and interactive family-fun entertainment and activities found anywhere in the world.
About The Fred Hall Show – The Ultimate Outdoor Experience
The Fred Hall Show will be held March 6-10, 2013 at the Long Beach Convention Center located at 300 East Ocean Blvd, Long Beach, CA 90802. Admission to this year’s show is:
Adults: $15; Seniors: (62 and over) $14; Children 15 and under: Free with a paid adult; Active Military with ID: Free.
For show hours and directions log onto www.FredHall.com
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